How Whiteboard Animation Videos Can Help Increase Your Sales?
Regardless of whether your company happens to be a budding business or a large corporation, animated explainer videos are the perfect pitch at any time; they can always serve as the go to if your intent is to sell your brand to the public. The utilization of these animated videos on a website achieves two things: conversions and sales. How? Look no further than the 4 ways mentioned below:
FourWays Whiteboard Explainer Videos Increase Sales
– The Story of The Business Gets Told
We live in a fast-paced world where people are always on the move. In order to convince these busy individuals to try out your product, you need to let them know all they need to know within a limited time span. This is where explainer videos come in handy.
With the help of a whiteboard explainer video, it is easy to explain the history of the business and the driving force behind the idea in just a few seconds. The best part of it all is that it can be done in a manner that the audience won’t find boring. As a matter of fact, if you are able to set up the video in an interesting manner it becomes more than a sales pitch but an educational video that has guests spending more than a few seconds on your site.
Being able to relay your story to the audience and sell them on your company’ story is one of the reasons why videos aid in increasing sales.
– They Garner Awareness Online
In this post it, tweet it, like it, share it, tag it world, it is either your business has a strong online presence or you end up being forgotten. With the presence of animated explainer videos on your landing page, you draw the attention of guests to your site for a longer period of time. The longer you have guests on your site, the higher your chances of moving up the ranks in search engines and the more visibility you gain online.
However, it would be fair to warn you that increased visibility on search engines like Google require other efforts like SEO to boost the online visibility. You need to stay active on social networks, having an updated blog and generate lots of marketing content (you can also upload the whiteboard explainer videos) on your social network and backlink them to your main website. The more traffic gets directed to your website, the higher your chances are of converting them to sales.
– Simplicity Gets Appreciated
The human psyche is such that if an attempt was made to predict what an individual would do at a certain period in time, the actual results may be different from expected. Marketers and companies try too hard to stimulate the human psyche and this has led to overstimulation in regards to videos and ads. Now when individuals visit sites, the first thing that jumps at them are ads and videos. What explainer videos offer is a much simple fair that serves as a reprieve from the overwhelming ads.
These animated explainer videos prevent the visitors from being bombarded with series of ads on a website and keeps their attention focused on what the business site has to offer. There is no fluff in these videos and what they conceive from the video is the bare essentials of what the company tries to market. As a result of this, the simple nature of the animated videos keeps the consumer focused on what the company is selling and this in turn yields results in the form of increased sales.
– They Entertain
One thing most companies tend to forget is that if you are unable to draw out the human element of your marketing campaign, you will fail to reach your audience. In the case of whiteboard explainer videos, the use of drawing videos or animations are enough to evoke feelings in the individual watching. The reason being that the human element is present. Now that everything is being digitized, seeing an animation in the most basic form is enough to connect to awaken a consumer’s need to buy what the company is selling.
With explainer videos, there is no need to make use of flashy graphics or bold texts. All that needs to be done is to create something enchanting out of a blank surface and make sure that you audience can follow the process of the drawing. As the drawing unfolds, your audience will be keen to find out what the end product is and this is the point where you captivate them and engage their minds with the company’s product. Not only do you end up with a wowed audience but you just earned yourself a new customer and a boot for your sales.
There are several other ways in which animated explainer videos help increase conversion and sales on a website but you need to get your approach right first.