Tools To Help You Create Videos For Your Business

Video marketing isn’t the next big thing – it has arrived and it’s popular. This trend isn’t a flash in the pan and it’s not going anywhere. So, if you still haven’t mapped out your video marketing strategy, the best time to start is now.

Recent statistics show that around 80% of your customers would usually spend their time online while watching videos. YouTubers watch 1 billion hours of videos daily. Facebook feeds too are flooded with random videos (even live ones!). If you have heard of 360 video and augmented reality, that is going to be huge this years. So, with all these numbers glaring into your face, you will know for a fact that if you are not creating videos for your brand right now, you will soon be missing out on this opportunity to engage your target audience.

Videos help your brand stand out in a crowd. It’s very easy to create videos now because of the variety of tools available online. Here are the best tools to help you create videos for your business:

  • Animoto. This is the perfect video creator that you can use for personal or business. This is very user-friendly and can be used easily by amateur photographers as well as regarded to be a very useful tool for the pros. It’s very easy to select and add media and do voice recordings. You also have wide customization options like doing split screens or video collages. The possibilities are endless with this versatile video tool.
  • Biteable. If you are new at creating videos, then this is the perfect video creator tool for you. This is designed specifically for complete beginners. You can choose from hundreds of styles of their templates, photos, live action videos, and animated scenes. You can also add a personal touch by adding text, colors, photos, and music clips. With this tool, you can easily create logo animations, infographic videos, marketing ads, and slideshows.
  • RendrFX. If you want it easy and professionally made, then this is the right video creation tool for your brand. You can start using this tool for free. Just add your selected content and then integrate their motion graphics templates to make it look professional. There are different templates (over 350) to choose from so you have tons of options to personalize your videos. More so, you also get access to loads of stock media files with Videonlock’s collection. This can also be used for different kinds of videos like promotional videos, social media videos, slideshows, video ads, and explainer videos.
  • Powtoon. This has tons of readily accessible templates that you can customize to create animated videos for ads or presentation purposes. This has a very easy and convenient drag-and-drop feature that can create stellar videos for varied marketing applications for newsletters, social media, or advertisements.

Videos have a longer shelf life and stays relatively longer on everyone else’s newsfeed than blog posts when shared on Facebook and Twitter. To be effective with today’s new breed of customers, you should be able to tell stories in a compelling fashion. Videos can tell stories in a clear and powerful manner than encourages more actions. Show your brand’s personality with videos that can connect you better to your followers.

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